三封Email搞定亚马逊恶意跟卖卖家

三封Email搞定亚马逊恶意跟卖卖家

对于做亚马逊(amazon.com)平台的卖家来说被跟卖是件让人头疼的事,亚马逊(amazon.com)是允许跟卖的,只是亚马逊跟卖为了保证消费者能够以更低的价格获得更好的体验,所以平台规定:正规亚马逊跟卖必须和平台已有Listing一模一样,不少亚马逊跟卖的卖家也知道对可能违规的亚马逊跟卖是很容易被封号的,所以他们还是心存警惕。

首先,如果你的产品有注册专利保护,或者是注册商标®的话,那么什么都不用说了,直接通过前台的投诉页面联系亚马逊,这个前台的投诉通道比后台的有效。地址如下:https://www.amazon.com/report/infringement

在产品本身就没有注册商标保护的情况下,有卖家总结了三封邮件的经验,基本上可以赶走90%的亚马逊跟卖卖家:

The first letter:

Hi,

We noticedthat you are not authorized online retailer for XXXXbrandproducts and you have listed the particular item(s) ASIN:XXXXXXXXX, which is sold exclusively by XXXX authorized retailers.

As you may be aware, the unauthorized selling of  XXXX products is an illegal action that seriously infringes TrademarkLaw. As the Trademark owner we did not sell you, nor authorize youto sell, any XXXX branded products. Also you are againstAmazon’s policy.

We kindly request that you follow our instructions:

a) Remove your offers from all XXXX product pages onamazon.com within 24 hours, and do not list items on XXXX’sproduct pages in the future.

b) Send us confirmation after you have removed the previouslystated products and listings.If you don’t comply with these demands, we’ll have no choice but tofile an official claim with the amazon.com Seller PerformanceDepartment, which will seriously impact your Amazonperformance.

Here is a link of the product in question

https://www.amazon.com/dp/XXXXXXXXX

“We havereceived your U.S. Trademark Application and assigned serial number’ 美国商标注册号 ‘ to your submission.” An officialnotification to you

💡Tip:“XXXX”为品牌持有者,如果你没有注册商标,可以在USPTO上面找和你相似产品的注册商标,然后PS之后发给跟卖的人。

如果第一封过去,有些人没走。再来第二封:

The second letter

Second time to warn you to remove yourlisting on XXXX’s product page!!!

Doyou know A-to-z Guarantee claims can cause a listing blocked oreven accounts to death…

附:第一封邮件的内容

这时候稍微珍惜自己账号的卖家,都会选择放弃跟卖,如果碰到有些亚马逊跟卖的卖家还死皮赖脸的不走,并且选择不同的小号来跟卖,这时候就需要花几天时间来抓跟卖账号了。连续3-5天,可能会抓到他好几个不同的亚马逊跟卖账号后就可以发第三封邮件过去。

Third letter

Hello

We have observed your actions for several consecutive nights;

I have confirmed that you have the following Amazon stores

store 1:

store 2:

store 3:

……

If you don’t stop the infringement actions

We will think that you have multiple account operations and will complain to Amazon

当亚马逊跟卖卖家知道你手里有他这么多店铺,大多数都会停止跟卖。因为几乎不会有人为了跟卖而违反亚马逊游戏规则,把自己所有小号都搭进去。

以上3个步骤其实是根据亚马逊跟卖卖家的心理变化进行发邮件,你可以自由发挥表现得更有理有据,这样效果会更好!

 

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